This is a national digital catalog that McDonalds creates 2x a year for this store managers. This catalog is published digitally and printed.
MY ROLE:
My role in this project was to create the entire catalog using materials supplied. All photography was directed by another team offsite. Digital files provided needed to be corrected and placed on the network. I designed the layout style and content writing while adhering to the corporate brand standards. I worked with a team of Graphic Artist (myself), Creative Director and the Marketing Director through this process until it was all approved.
